I build software for the people who keep business honest.

I didn’t grow up dreaming about debits and credits. I went to Purdue for Computer Graphics Technology — I wanted to make things on screens that felt good to use. The pull toward accounting came later, and from an unlikely direction: people I loved were doing important, exacting work for small businesses, on tools that fought them every step of the way.

The more I looked, the more it bothered me. Accounting firms hold the financial lives of millions of small businesses in their hands. They close the books, file the returns, and keep owners out of trouble. And yet so much of their day is spent wrestling spreadsheets, chasing email replies, and re-keying the same numbers into five different tools. The stakes are enormous; the software is a decade behind.

From pixels to ledgers

So I pointed my design-and-build instincts at the problem. First by helping run a real firm — The Accountants for Creatives, where we serve designers, photographers, and makers who never wanted to think about taxes. Operating a practice taught me exactly where the day leaks: the follow-ups, the handoffs, the “did the client ever send that?” moments that quietly eat a firm alive.

Then I started building the software I wished we had. That became Debits — a practice-management platform that takes the painful work between the books and the client and turns it into something modern, fast, and even pleasant. One place to chase uncategorized transactions, deliver reports and tax returns, collect 1099 data, and run reasonable-compensation studies, starting at just $2 per client.

My job, across every company, is the same: take the work nobody sees and make it something people actually enjoy using.

Three companies, one mission

The third piece is Ledger Marketing, because great firms are too often invisible. If the goal is to move the whole profession forward, the best firms need to be found by the clients who need them. A software company, a CPA firm, and a marketing studio — each working a different side of the same problem.

Along the way I finished an MBA at Indiana Wesleyan University and started writing for the Intuit Developer Community, because the more this industry shares, the faster it improves.

Outside the work

When I’m not building, I’m usually thinking about how things are made — a holdover from the design world that never left. I care a lot about craft, about clarity, and about treating the unglamorous parts of a business with the seriousness they deserve. If any of that resonates, I’d love to hear from you.